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| Stage to Sell |
| Stage to Sell - Marketing Your Properties for Sale Home sales statistics prove the value of staging prior to open houses, model home promotions, or advertising photo sessions. Investing in staging a property is often less costly than the alternative of a reduction in a sales price, and can yield better, faster results. According to StagedHomes.com: ^ The average sales price of a staged property is 6.9% higher than a non-staged property ^ Staged homes typically sell 50% faster than non-staged homes. Click HERE to read more about the benefits of staging. Red House Staging transforms homes into their best possible showing condition, whether they be vacant or occupied, creating maximum appeal to potential buyers. STAGING A PROPERTY WITH RED HOUSE VISUALLY MERCHANIDISES THE SPACE TO SELL A LIFESTYLE TO POTENTIAL BUYERS. Red House's ability to stage vacant spaces with chic furniture, fresh lighting, and striking artwork and decor --all in the best configuration-- helps create an emotional connection between prospective buyers and the homes they visit. We also work with occupied properties to find the best arrangement and ideas to take the property from "drab" to "dazzling". Staging with Red House highlights the property's best features and differentiates it from similar homes or others in the same price range. Our attention to detail will result in suggesstions about optimal furniture placement, choice of paint colors, window treatments, and appropriate accessories. We can recommend new purchases to add to owner's current holdings, or will work with existing items to create a fresh feel and look in the space. If the property is vacant, we will provide a project plan that includes installation of furniture and decor from our extensive inventory to appropriately fill the space and create visual interest in an otherwise sterile space. Red House works with all types of properties, from modern condominiums to older row houses, to traditional colonial homes. We stage homes in any condition --vacant or occupied-- to create a new and appealing look. Click HERE to read more about the benefits of hiring Red House Staging to help you market your property for sale. Our Stage to Sell services are as follows: * Consultations: We conduct what we call a "Total Home Analysis" for sellers who are living in their homes while they are on the market. We spend several hours in the property to address what needs to be done by the seller to get the property ready for the market. We provide a very comprehensive written report (if requested) containing a list of all of the action items required to get the home ready for the market. Our consultations are extremely complete so that the sellers will have on hand all necessary information needed to stage the property on their own. * Express Home Staging: This service is geared toward sellers who either need more assistance beyond just our consultative services or need their proeperty staged on a very tight timeline. Express Staging is conducted by the Red House team using the sellers' furniture and possessions, with the option of a supplemental decor package, as needed, from our inventory. * Vacant Property Staging: We have an extensive and beautiful inventory of furniture and decor that we use to stage vacant properties and showcase their assets to buyers. When "merchandising" these vacant properties, we take the approach that we are marketing a lifestyle: the property is showcased like a model, helping buyers to make an emotional connection to the space. * Model Unit Design and Installation: We design and install stunning model homes/units for developers looking to better market their properties. We are a very cost-effective option for model unit staging in comparison to interior design firms. * Project Management: We are able to handle the project management of a sellers' home while it undergoes renovations or updates. For busy or out-of-stage owners trying to keep tabs on contractors conducting work prior to a property going on the market, this is a very useful service option. * Design Consulting: Call us in for consulting services to assist you with selection of fixtures, countertops, cabinetry, lighting, floors, and other finishes. We can save you from making costly design mistakes if you are tackling a renovation or a new property development. ***************************************************************** Staging Vacant Properties: How Do We Work? Step One: Over the phone, we will determine the realtor/seller's needs and requirements regarding the staging project along with the details about the property. Through this conversation we can provide an initial "ballpark" estimate of the cost of the project. Step Two: Once the client determines they would like to move forward with the project, a site visit by a Red House Project Manager will be conducted to determine the following: *What actions by the seller are needed to get the actual property ready for sale? We will make recommendatins on everything from paint and flooring to appliances and lighting as neccessary. * Are there assets of the property that staging can highlight? What are the areas of the property that are detractions that staging can help buyers see past? * What furniture and decor will be required to make the space shine? What will the configuration of the rooms look like? * Are there updates and actions required for the exterior of the property to help it compete and give it "curb appeal"? Usually after the site visit, the final project proposal is presented to the client that covers the entire cost of the project and includes labor, furniture and decor installation and any on-going service fees for use of the installaion. After reviewing the project proposal, the client can request further adjustments to the scope of the project and/or furniture based on the client's needs and budget. When the final proposal is agreed upon, Red House will get started on the planning and implementations of the project. Step Three: Once the property is ready to be staged, Red House leads the entire process of the installation, managing everything from the furniture selection, to accessorizing the space, to creating a cohesive flow throughout the property. It generally takes one day to stage a home, though occasionally two days are needed, depending on the level of staging rquested and the size of the property. A lead time of one week from booking is typical and generally requested. Step Four: While your property is on the market, Red House Staging will return once monthly as part of the Staging Upkeep Service (a complimentary and unique service we offer with all vacant stagings), to tidy up, dust, vacuum, and restore the general integrity of the staging installation. After the property goes under contract and is past the inspection, appraisal and contingency period, Red House Staging crew members return to the property and de-stage it prior to settlement. Staging Occupied Properties: How Do We Work? Staging occupied properties for sellers can range from conducting a consultation (referred to as a "Total Home Analysis") to "Express Staging" using the homeowner's possesions, to doing the entire staging project using additional decor and furniture from our inventory. Consultations involve a site visit and extensive analysis of the home and can be be presented with or without an accompanying written report, depending on the homeowner's budget. Staging can be conducted with or without the homeowner's help, also depending on the time and budget. Contact us today to discuss your staging needs for your occupied home so that we can give you a better idea of how Red House Staging can help you market your home. We can consult the client on everything from paint color to possible inexpensive furniture additions to make the space show in the best possible light to the widest demographic. Sometimes all that is needed is some fresh decor and furniture rearranging to make a room go from dreary and unwelcoming to warm and inviting. See the Before and After photos in our portfolio to view examples of staging in occupied homes. For Realtors: Real Estate Agents, if you are not already convinced why you need to have your listings staged, here is a list of some of the benefits of staging: * Your listing will spend less time on the market: Red House Staging's many repeat customers will attest to the fast sales their listings experience. A staged property that is competitively priced will always sell faster than its un-staged competition. * Staged Properties can bring a higher sales price and oftentimes receive multiple offers in hot markets. * Staging your listing will attract and appeal to a broader range of buyers. * It provides you with a distinctive marketing advantage - the photos in your brochures and on MRIS will look fantastic, increasing market exposure and driving buyers to the property. * Showing examples of your staged listings to potential clients is a great listing tool. * Staged properties don't just appeal to buyers - they show better to appraisers and home inspectors as well, and may help gain a higher appraisal on the property. * Staging your listing helps your professional image in real estate's competitive landscape. * Staging will help you gain repeat business and referrals. Use Red House Staging for your consultations and staging needs whether it be for vacant or occupied listings --- we love what we do and it shows!!! A Few Testimonials: "Having Lyric and her staff at Red House Staging on my speed dial is one of the reasons for my success in real estate. She has transposed rooms and properties into “model” spaces that move quicker and for higher prices. Beside her great design talent, Lyric is a delight to work with. I am grateful to have such a reliable & talented professional assist me with my listings." -Lance Horsley, GRI & Realtor The Lance Horsley Team, DC's Loft SpecialistsTM www.LanceHorsley.com "Using Lyric and her company to stage my listings has proven to be worth every penny! She makes the process easy for me and the end result is wonderful. Her sense of style and detail is customized for each property and she truly knows how to put a fresh face on each house. Lyric’s services help set my listings apart from others and the results speak for themselves—quicker sales with higher sales prices!" Shelley Gold, Long & Foster www.ShelleyGold.com Shelley@ShelleyGold.com "Lyric, I just wanted you to know how impressed I am with your work....The house looks wonderful! You and your team performed magic!" Doris Stashenko, Homeowner Realtor: Andi Fleming, Long & Foster www.activerain.com/andifleming North Virginia property staging company | Baltimore real estate staging | Washington DC real estate stager | Montgomery County stage to live | DC redesigner |